The Pines Advantage

By integrating investments and building partnerships across sports, media, and technology, we generate commercial value and operational efficiencies that compound returns and foster a more dynamic capital environment. Our approach distributes exposure across asset classes and geographies, reducing single-asset concentration risk and delivering long-term portfolio stability.

OUR STRATEGY

  • We target sports franchises and properties constrained by limited commercial strategies, operational inefficiencies, or underutilized intellectual property. Through improved revenue models, streamlined operations, and modernized business approaches, we aim to create value and drive long-term appreciation.

  • We invest in franchises and leagues alongside complementary sports technology companies, media platforms, and real estate projects. Our integrated approach connects these investments within the Pines ecosystem, creating cross-asset value that benefits teams, partners, investors, and the broader sports landscape.

  • We provide solutions across the capital stack, from first lien debt to common equity. Each structure is tailored to the dynamics of the specific investment, balancing the needs of our operating partners with the objective of maximizing returns for our investors.

  • We provide investors access to sports assets traditionally reserved for large institutions while delivering liquidity solutions to teams and leagues. This addresses the capital supply-demand imbalance, improving allocation efficiency and creating a healthier ecosystem for all participants.

  • We leverage social capital and brand equity by creating opportunities for athletes and other strategic partners to participate as equity stakeholders, not just endorsers. Aligning their commercial influence with ownership generates meaningful long-term value for both the assets and the athletes.

At Pines Capital Group, we see sports not simply as entertainment, but as a structural asset class - anchored by scarcity, driven by culture, and sustained by long-term value creation.